Digital Marketing?
In order to engage with customers, digital marketing makes
use of the internet and digital technologies like computers and smartphones. Digital
marketing, also called online marketing. It involves a series of
procedures that engages with clients at every point of the purchasing cycle,
rather than just posting a sponsored Instagram ad to boost sales.
Email, social media, advertising, and multimedia
messaging that is transmitted through mobile and the web are all examples of
digital marketing. The global population is online to some extent—over 60%—and
more people are getting online every day. Because of this, businesses are
already growing their digital marketing expenses by double digit amounts while
cutting down on traditional marketing.
5 types of digital marketing (with
examples)
1.
Search engine optimization (SEO)
The goal of search engine optimization (SEO) is to raise the visibility of online content on search engines like Google and Bing. Digital marketers utilize SEO to make sure that potential buyers actually locate their products or services online in such a congested industry. The following are a few typical SEO strategies:
·
Creating quality content that meets searcher
intent
·
Using keywords to help search engines
identify relevant material
·
Using long-tail keywords to help content
reach its target audience
·
Ensuring that content loads quickly and is
compatible with mobile devices
2. Content marketing
Through original material like blogs,
articles, and newsletters, content marketing engages target audiences. It is
frequently done by using content that appeals to a certain target to increase
brand awareness.
Various digital media channels offer
different options for content marketing, including:
·
Informative articles and blogs
·
Original videos
·
Podcasts
·
Newsletters (like Sub-stack, Medium, or LinkedIn)
3. Email
marketing
Marketers
alert prospective customers to specials, discounts, and product debuts by
sending timely emails to huge groups of people who have joined their contact
list. Email marketing has a significant impact: When utilized wisely, it can
generate an average return on investment (ROI) of $4,200 for every dollar
spent.
Some common
examples of emailing marketing include:
·
Timed emails to increase brand exposure
around the holidays
·
Blast emails that inform recipients about
upcoming sales events
·
Targeted emails that send personalized
offers and messages to specific groups on an email list
4.
Pay-per-click (PPC) advertising
In
pay-per-click (PPC) advertising, an advertiser is charged each time one of
their ads is clicked by a publisher, who is typically a website owner, search
engine operator, or social network platform like Facebook or Instagram.
Typical
examples of PPC advertising include:
·
Banner ads that flank web content on the
sides or top of the page
·
advertisements on social media that show up
in the feeds of specific audiences
·
Ads that appear when a specific keyword is
searched on a search engine, such as Google
5. Social
media marketing
In order to reach consumers, social media marketing makes use of
platforms like Twitter, Instagram, Facebook, and TikTok. In order to reach
specific consumers, it makes use of the social network platforms' reach and
data-driven initiatives. Social media
provides the chance to access a large—and targeted—audience of potential
customers, whether through desktops, mobile devices, or mobile apps.
Examples of
social media marketing include:
·
Videos that are shared on social media as
part of a broader campaign, like this music video with an 80s theme that was
made by the peanut firm Planters for the holidays.
·
Pictures posted on Instagram that reflect a
brand’s identity, such as Patagonia’s nature-filled Instagram account.
Digital marketing salary
and job outlook
Because it gives brands the chance to connect with the billions of
people who use the internet and social media today, digital marketing is a
profession that is in demand and has a growing influence. According to the US Bureau of Labor
Statistics, roles in advertising, promotions, and marketing management are
expected to increase by 10% on average between 2021 and 2031. As of March 2023,
Glassdoor predicts that the average yearly pay for a digital marketing manager
in the US would be $79,179.
How to become a digital marketer?
Digital marketers need to be knowledgeable about digital
technologies, business, communications, and marketing. You will require
creativity, strategy, and analytical skills. Having a bachelor's degree in
business or communications is preferred by many employers, but if you have the
relevant abilities, you don't always need one. Candidates who completed an
internship while in school are in a better position.
Skills needed in a digital marketing career:
·
Communication
·
Collaboration with designers, strategists,
and product developers
·
Creative thinking
·
Data analysis and familiarity with data
analytics
·
Social media marketing
·
Content creation
·
SEM/SEO tools
(@ Eng. Saleebaan C. Jaamac)
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